The heart of the capital is a thrilling place to call home, and we’ve come to know it like the back of our hands. So whether you’re looking to buy or sell in Central London, we’re here to offer in-depth expertise and local knowhow to match you with the perfect property. Join us in meeting local businesses to find out what makes Central London such a vibrant place to live.

Meet local businesses

When you think of living in Central London, much thought may go into your property choice, architectural style and living space, but what about the nearby amenities? At Marsh & Parsons, we understand that it’s the independent businesses that really foster a sense of community. With this in mind, we’ve visited Central London’s small businesses to understand what really matters to them.

What matters in Central London

We stopped by Penny Blooms and Beans Florists to hear more about bringing the beauty of Chelsea’s famous gardens into people’s homes and spoke with the owners of Meson Don Felipe about tapas, creating a little bit of Spain in the UK, and what they love about Central London.

Central London areas

Deciding where to live in Central London could be as simple as proximity to an excellent school or as complex as the right mix of transport links, green spaces and a stellar dining scene. Come explore Central London with our extensive area guides.

Chelsea
Earl's Court
Holland Park
Kensington
Little Venice
Marylebone
Mayfair
North Kensington
Notting Hill
Pimlico
South Kensington
Westminster

Chelsea

House-hunters seeking an effortless balance between historic architecture and modern development needn’t look further than Chelsea.

Here, lifestyle goes beyond excellent transport links and good schooling. An excellent area for networking and socialising, Chelsea is just as popular come the evening. Shopping is certainly upscale, with a nice balance of international designers and bespoke boutiques and independent artisans.

Read our Chelsea area guide

Earl's Court

Earls Court has the beautiful period architecture, stunning garden squares and excellent transport links you’d expect from a central London location, but what sets it apart is its relaxed atmosphere which draws a diverse range of residents.

Locals enjoy a thriving independent scene set across Earls Court Road and the Old Brompton Road, whether that’s a gig at the historic Troubador or an exhibition at the private Gallery 286.

Read our Earl's Court area guide

Holland Park

Plenty of famous faces choose to live in Holland Park, and it’s easy to see why. The area is home to some of London’s most impressive architecture, from grand curved properties on the Grade II-listed Royal Crescent, to striking Victorian villas and gorgeous mews houses on idyllic cobbled streets.

Locals are also lucky enough to enjoy the beautiful Holland Park, with its world-renowned opera season, lively independent businesses and excellent schools on their doorstep.

Read our Holland Park area guide

Kensington

Operating in Kensington since 1856, we’ve seen the area move from strength to strength. The area continues to be popular amongst families with a high number of good local schools. Culturally, there’s a diverse and acclaimed offering, with many of London’s largest museums boasting a Kensington postcode.

Kensington’s historic landmarks and green spaces are peppered with Georgian and Victorian properties served by well-regarded local schools, excellent transport links and cultural offerings.

Read our Kensington area guide

Little Venice

Situated between St John’s Wood and Notting Hill Gate, Little Venice is named after its idyllic canals, complete with colourful boats, and attractive period buildings.

With a gorgeous array of cafes, delis and gastropubs, it’s a perfect area for the discerning foodie- and those who love to get outside are spoilt for choice too, with canal walks, green space such as Paddington Rec or more hidden secret garden squares right on your doorstep.

Read our Little Venice area guide

Marylebone

Standing on Oxford Street, it may be hard to envisage that a residential area with village charm could be so close by. But Marylebone delivers - despite its proximity to one of the world’s busiest retail districts.

Georgian architecture, Victorian terraces and a smattering of mansion blocks make Marylebone very desirable - particularly in the W1 postcode area.

Read our Marylebone area guide

Mayfair

With history and heritage dating back hundreds of years, Mayfair is known as one of London’s most exclusive districts. An affluent, international crowd enjoy fine dining, boutiques and private members’ clubs, all of which are set amongst impressive Georgian townhouses, coveted mews properties and beautiful period conversions.

The district is also the place to go for a unique purchase, whether that’s a suit made on Saville Row or the rarest antique furniture.

Read our Mayfair area guide

North Kensington

North Kensington has a well-deserved bohemian reputation which keeps those in the arts, media and fashion coming. In close proximity to Portobello Road, the area offers excellent shopping in boutiques and vintage stores, glamourous independent eateries and diverse properties, from large Victorian villas to modern-day developments and railway-worker cottages.

The area’s lively social scene, ranging from intimate gigs in independent pubs to the famous Notting Hill Carnival, seal the deal.

Read our North Kensington area guide

Notting Hill

Many of Notting Hill’s attributes have become household names - thanks in part to silver-screen exposure and a steady stream of famous faces boosting the area's popularity. But this fashionable area does have substance to back up the hype.

Excellent schools and transport links make Notting Hill an easy choice for families, while the unique atmosphere sees musicians, writers and artists mingle with young professionals in the district’s buzzing bars.

Read our Notting Hill area guide

Pimlico

Pimlico’s recognisable leafy garden squares and stunning regency style mansion flats make this a firm favourite for homebuyers looking for a central location right by the River Thames.

Welcoming both young professionals working in the city as well as families taking advantage of the impressive choice of schools, Pimlico comes to life with its sense of community and true London spirit.

Read our Pimlico area guide

South Kensington

An exclusive enclave of London offering history, culture and a strong sense of community, South Kensington’s long been a prime location for Londoners to put down roots.

Locals can enjoy a day at the V&A, Natural History Museum or Science Museum, before dining alfresco on Thurloe Street or at one of the Fulham Road’s excellent gastropubs. They’re also lucky enough to have Kensington Gardens close by, as well as brilliant schools and top-class transport links.

Read our South Kensington area guide

Westminster

It would be easy to assume that living amongst historic and genuinely iconic landmarks would come at a price, but savvy buyers are increasingly drawn to Westminster.

The abundance of shops, restaurants and bars - along with a wide choice of property types - only add to Westminster’s appeal.

Read our Westminster area guide

Find your dream home

From the Hollywood-famous streets of Notting Hill, to the beautiful townhouses of Mayfair and the historic landmarks of Kensington, living in Central London is as varied and diverse as its skyline. Whatever your style, there’s a home for you here in Central.

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Forthbridge Road

Battersea, SW11

£1,150,000

This stunning split level Victorian apartment offers so much more than your standard period conversion. The living room is adorned with with beautiful features, such as the exquisitely restored cornicing, the fireplace and a vaulted ceiling in the front bay which dramatically transforms the space...

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Merton Hall Road

, SW19

£475,000

This lovely, bright and airy, two double bedroom upper maisonette occupies the two top floors of a Victorian terraced property, is neutrally decorated and provides fantastic and practically arranged living spaces. Merton Hall Road is perfectly placed within close proximity of Wimbledon town centr...

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Goodwin Road

, W12

£850,000

An exceptional three-bedroom split-level apartment with a private roof terrace, impeccably refurbished to a high specification. Occupying the top floors of a handsome period conversion, this beautifully presented flat offers an outstanding blend of modern luxury and smart design. The first floor ...

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Charlwood Street

Pimlico Grid, SW1V, SW1V

£1,650,000

Set on one of Pimlico’s most charming residential streets, this beautifully arranged three-bedroom split-level apartment offers a wonderful combination of space, light, and far-reaching views across the London skyline. Accessed from the first floor and occupying the second and third floors ...

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Fermoy Road

Maida Vale, W9

£525,000

A well-presented one-bedroom first-floor apartment offering approximately 500 sq ft of well-proportioned living space. The property comprises a bright bay-fronted reception room, a separate fitted kitchen and a spacious double bedroom. With a practical and well-balanced layout throughout, this ch...

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Balham High Road

, SW17

£350,000

A spacious and well presented one bedroom flat situated in the desirable Heaver Estate. Just a short walk from Tooting Bec Tube Station this characterful flat offers one double bedroom, open plan living/kitchen with a central island, bathroom suite and a large landing space which is currently se...

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Ellerslie Road

Shepherd's Bush, W12

£595,000

A newly refurbished, modern two bedroom flat on the top two floors of this Victorian conversion. The flat has open plan kitchen living, two bathrooms and a private balcony; it would make an excellent home. Ellerslie Road is a tree lined street in the heart of Shepherds Bush close to the local am...

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St. Andrews Square

North Kensington, W11

£325,000

A rarely available garden apartment offering significant refurbishment potential, with private outside space and the opportunity to create a beautifully designed one bedroom home. The accompanying CGI images have been commissioned to illustrate one potential design approach and are intended as in...

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Worple Road

Wimbledon, SW19

£762p/w

A penthouse apartment offering two bedrooms, one with an en suite bathroom, a further family bathroom and a reception room with an adjoining kitchen. The apartment has two terraces and one underground parking space. Located in a gated, portered development in the centre of town.

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Westleigh Avenue

Putney, SW15

£635p/w

A modern 2 bedroom apartment located on the ground floor in a gated development moments from Putney Station. This modern apartment comprises 2 double bedrooms with fitted in wardrobes, 2 bathrooms (1 en-suite), large reception room with fully equipped kitchen, utility cupboard and wrap around pr...

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Worple Road

Wimbledon, SW19

£576p/w

This two bedroom purpose built apartment offers a reception room with door to balcony, fitted kitchen, principal bedroom with en suite bathroom, further double bedroom and separate shower room. The property is located under half a mile from Wimbledon station.

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Aylesford Street

Pimlico & Westminster, SW1V

£519p/w

A fantastic one bedroom apartment which benefits from an abundance of natural light, and comprises a spacious reception room, leading to an open-plan well equipped kitchen with integrated appliances. The property is ideally located moments away from Pimlico Underground and a short walk to Victori...

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Askew Road

Shepherd's Bush, W12

£427p/w

A spacious raised ground floor one double bedroom apartment in a great location on the Askew Road. It boasts a large reception room flooded with natural light, a good bathroom, fully fitted kitchen and double bedroom with storage. The property is suitably located for all the amenities of the Uxbr...

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Ladbroke Square

, W11

£950p/w

This wonderful apartment boasts superb open plan entertaining space with lovely wooden floors, stunning southerly views and a contemporary designed kitchen. There is a generous double bedroom which benefits from a delightful aspect overlooking the private garden square, a walk-in wardrobe and a l...

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Northumberland Mansions

Marylebone, W1U

£923p/w

This immaculate apartment comprises a large entrance hall which leads to a modern, fully fitted kitchen and a spacious reception room with wooden floors throughout. Both double bedrooms are large in size with ample storage, the master benefiting from an en-suite and there is a further second bath...

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Local offices

Chelsea

Rawlings House, 2a Milner Street, SW3 2PU

020 7591 5570
Holland Park

57 Norland Square, W11 4QJ

020 7605 6890
Kensington

9 Kensington Church Street, W8 4LF

020 7368 4450
Little Venice

35 Maida Vale London, W9 1TP

020 7993 3050
Marylebone

94 Baker Street, W1U 6FZ

020 7935 1775
Notting Hill

2-6 Kensington Park Road, W11 3BU

020 7313 2890

See all of our Central London offices

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Living in Central London

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South

East

West

Meet local businesses

What matters in Central London

Central London areas

Chelsea

Earl's Court

Holland Park

Kensington

Little Venice

Marylebone

Mayfair

North Kensington

Notting Hill

Pimlico

South Kensington

Westminster

Find your dream home

Battersea, SW11

, SW19

, W12

Pimlico Grid, SW1V, SW1V

Maida Vale, W9

, SW17

Shepherd's Bush, W12

North Kensington, W11

Wimbledon, SW19

Putney, SW15

Wimbledon, SW19

Pimlico & Westminster, SW1V

Shepherd's Bush, W12

, W11

Marylebone, W1U

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