Marsh & Parsons was delighted to win two coveted awards at The Times and The Sunday Times 2015 Estate Agency of the Year Awards.
Gold award for Best Marketing is one of the most competitive categories, and was won due to Marsh & Parsons’ 2015 brand campaign. Judges stated that “Marsh & Parsons stood out as a clear winner. The internally designed campaign was launched in two parts in January; the first of which featured a number of cleverly written lines to convey its brand and ethics in a fun and enticing way. “Impeccable manors”, and “The only way is ethics” are two such examples.
The second stage was to produce adverts with eye-catching photos and witty captions which highlighted both the high standard of property available through Marsh & Parsons and the diversity of its customer base. The team sought to cut through all the marketing noise in London so, rather than competing on a like-for-like basis with competitors, they designed and launched a clever, subtle and unique campaign which stood out. The advert placements were carefully considered – the team walked the local areas to handpick locations, and the copy and images were carefully matched to the location, such as the caption, “Fair please”, on the sides of buses. Measuring brand campaign results can be difficult but every indication shows that this idea has increased footfall, online chatter and positive feedback, all of which lead to increased business.”
We were also thrilled to receive the Silver award for London (Medium) Estate Agency of the Year. Judges felt ‘The attention to detail at this agency is breathtaking, especially when taken in context of its size and continued growth. The team at Marsh & Parsons has managed to maintain high standards and fees in a challenging and competitive market.
The CEO believes in employing motivated individuals who want to provide exceptional service as this will result in the best outcomes for clients. In return for their hard work, employees receive exceptional benefits and an uncapped commission structure. They are encouraged to build relationships with each other outside of the office environment and there is a great level of friendly rivalry across the branch network. The branding is strong and recognisable and is rolled out across every possible platform.
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